Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Elizabeth and James Fragrances Achieve Nirvana with Sephora - Beauty Packaging

What are you searching for?

Sign in
Just Out

Elizabeth and James Fragrances Achieve Nirvana with Sephora

Author Image

By: Jamie Matusow

Editor-in-Chief

 
“Everyone wants to experience their nirvana,” said Mary-Kate Olsen. “Ashley and I understand everyone’s nirvana is different, so we’re asking our Elizabeth and James girl, “What is your nirvana?”

Thus, Ashley Olsen and Mary-Kate Olsen’s Dualstar Entertainment Group entered into an exclusive fragrance license agreement with Kendo, a strategic brand development and partnership division of Sephora. The first fragrances developed under this agreement are Elizabeth and James Nirvana White and Elizabeth and James Nirvana Black (30ml, $55).

“Our nirvana is reflected in the juice, bottle, packaging and campaign imagery for Elizabeth and James Nirvana, and we’re excited to share it with the Sephora client,” said Ashley Olsen.

White is a floral musk, while Black is a woody scent. The architectural lines, rich gold accents and distinctive texture of the bottles, designed by the sisters, are stylistically inspired by vintage jewelry, and mirror the design elements seen throughout the Elizabeth and James brand.

More info: www.sephora.com

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters